Predictor for local government social media use in Indonesia

被引:0
|
作者
Purbokusumo, Yuyun [1 ]
Santoso, Anang Dwi [2 ]
机构
[1] Univ Gadjah Mada, Fac Social & Polit Sci, Dept Publ Policy & Management, Sleman, Indonesia
[2] Univ Sriwijaya, Fac Social & Polit Sci, Dept Publ Adm, Ogan Ilir, Indonesia
关键词
Social media; Perceived ease of use; Perceived risk; Local government; Actual use; Trust toward e-government; TECHNOLOGY ACCEPTANCE MODEL; ONLINE TAX; SERVICES; ADOPTION; CITIZENS; USAGE; INTENTION; CITY; STRATEGIES; TWITTER;
D O I
10.1108/DPRG-12-2018-0082
中图分类号
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号
1205 ; 120501 ;
摘要
Purpose This study aims to test the impact of technological acceptance and trust toward e-government (TTEG), as well as perceived risk (PR) on the attitude toward using (AT) and the actual use (AU) of social media. This study also intends to examine the theoretical extension of the technology acceptance model by adding two variables, namely, TTEG and PR. Design/methodology/approach A total of 125 social media officers (SMO) were asked to fill out the questionnaire. To analyze the data, the researcher used the partial least square method using WarpPLS 6.0. Findings The findings of this study indicated that perceived ease of use (PEOU) has a positive and significant impact on perceived usefulness (PU). In addition, while PEOU, PU and TTEG influence AT significantly and positively, this research found that PR has no impact on AT. Furthermore, the authors also confirmed the positive and significant influence on AT, TTEG and AU. Meanwhile, PR has a significant and negative effect on AU. Research limitations/implications This study first used non-probability sampling and as a consequence, that result could not be generalized. Another limitation is that this study used self-perceptual measures. Practical implications The study found that PR and TTEG are essential factors for increasing the use of social media by local government. Therefore, policymakers must create regional regulations to reduce risk and increase the trust of SMO. In addition, this study found that technology acceptance also had an effect on increasing activity on social media. For this reason, training in the use of social media is needed for SMO to increase the quality of content produced and citizen engagement. Originality/value Previous research has tried to look at the population's characteristics, education levels, internet penetration and economic potential. Unfortunately, these studies did not highlight the capabilities of human resources, which in this case were the SMO.
引用
收藏
页码:533 / 552
页数:20
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