Factor analyses on consumer satisfaction of online shopping

In recent years, online shopping has a good development in China meanwhile more and more customers accept the online-shopping. Some researchers indicate that the significance of customer satisfaction of online shopping service is more important than traditional enterprise. Specifically, this paper explored which kind of factors would infect the customer satisfaction by the factor analysis of B2C website of hooks, audio & video. Based of former research results of customer satisfaction, the researchers propose 23 elements to evaluate customer satisfaction of online shopping service. Then a questionnaire survey was conducted, and 114 samples were gained By factor analysis of SPSS, the findings indicate that the 23-element can be refined to 7 factors for the high relativity.