Ordering and Pricing decisions in a Two-echelon Supply Chain with Fuzzy Demands Based on Consumer Decisions

被引:0
|
作者
Shen, Chenglin [1 ]
Zhang, Xinxin [2 ]
Ma, Ke [3 ]
机构
[1] Tianjin Polytech Univ, Sch Business, Tianjin, Peoples R China
[2] Tianjin Inst Pharmaceut Res, Tianjin, Peoples R China
[3] Tianjin Polytech Univ, Coll Humanit & law, Tianjin, Peoples R China
关键词
Fuzzy demand; Consumer's decisions; Decision analysis; Supply chain; MANAGEMENT;
D O I
10.1109/ICAL.2009.5262576
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
This paper develops an optimal technique for dealing with the fuzziness aspect of demand uncertainties facing consumer's decisions. Triangular fuzzy numbers are used to model external demand, and decisions models in both non-cooperative and cooperative situations are proposed and optimal pricing and ordering quantity policies are obtained by model calculating. Finally, based on the closed form solutions for both models, a cooperative policy for the optimization of the whole supply chain is achieved.
引用
收藏
页码:1058 / +
页数:2
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