Marketing Science and Big Data

被引：35
|
作者：
Chintagunta, Pradeep [1 ]
Hanssens, Dominique M. [2 ]
Hauser, John R. [3 ]
机构：
[1] Univ Chicago, Booth Sch Business, Chicago, IL 60637 USA
[2] Univ Calif Los Angeles, UCLA Anderson Sch Management, Los Angeles, CA 90095 USA
[3] MIT, MIT Sloan Sch Management, 77 Massachusetts Ave, Cambridge, MA 02139 USA
来源：
MARKETING SCIENCE | 2016年 / 35卷 / 03期
关键词：
data science; computer science; big data; quantitative analysis; modeling; machine learning;
D O I：
10.1287/mksc.2016.0996
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：341 / 342
页数：2
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