A Theory-Driven Design Science Research Approach Towards Gamified Videos in Digital Learning

Digitalization has opened new opportunities but also brought new challenges such as lower engagement of students in online training. Especially learning videos need to be changed in their design and structure to make them more engaging for users. So far, overarching design principles are missing that support the development of gamified learning videos. In our research-in-progress paper, we present an overarching approach on how to develop meaningful gamified learning videos. With our design science research approach, we plan to derive design principles and design features from our state-of-the-art design requirements. Additionally, we will conduct a field experiment to put our theoretical contributions to test and gather practical insights. Our research contributes to theory by clarifying how and why gamified videos can support better learning. In the long run, practical contributions can be given to developers about how to construct gamified learning videos.