Cross-Cultural Research for Luxury Fashion Brands in the Chinese Market: A Review of Long- Versus Short-Term Orientation in National Culture Dimensions

被引：0

作者：

Lu, Ruichen ^{[1
]}

Wang, Yi ^{[2
]}

Kennon, Richard ^{[3
]}

机构：

[1] Univ Manchester, Sch Mat, Sackville St Bldg B36A, Manchester M13 9PL, Lancs, England

[2] Univ Manchester, Sch Mat, Sackville St Bldg C51G, Manchester M13 9PL, Lancs, England

[3] Univ Manchester, Sch Mat, Manchester M13 9PL, Lancs, England

来源：

BUSINESS MODELS AND ICT TECHNOLOGIES FOR THE FASHION SUPPLY CHAIN | 2017年 / 413卷

关键词：

Cross-cultural research; National culture; Dimensions of national culture; Luxury fashion; Chinese luxury market;

D O I：

10.1007/978-3-319-48511-9_3

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study reviews the culture dimensions and mainly summarizes and provides recommendations according to the fifth dimension of Hofstede cultural model. The target of this paper is to support the cross-cultural research for luxury fashion brands in the Chinese market via a review of long-versus short-Term orientation in national culture dimensions. The research method of this study is documentary analysis. The three future directions for luxury fashion brands in the Chinese market are presented including customization, improving the VIP experience, and innovative media technology.

引用

页码：25 / 32

页数：8