Building the Crisis Prevention Model for the Innovation Development of Green Marketing Take the HOTAIMOTOR as Example

被引：0

作者：

Hsieh, Chia-hsiang ^{[1
]}

Tien, Shiaw-wen ^{[2
]}

Hwang, Wen-tsung ^{[3
]}

Chung, Nian-tsu ^{[4
]}

机构：

[1] Kainan Univ, Dept Mkt, Taoyuan 33857, Chinese Taipei, Taiwan

[2] Chung Hua Univ, Dept Technol Management, Hsinchu 30012, Chinese Taipei, Taiwan

[3] Kao Yuan Univ, Dept Informat Management, Kaohsiung 82151, Chinese Taipei, Taiwan

[4] Kao Yuan Univ, Grad Sch Operat & Management, Kaohsiung 82151, Chinese Taipei, Taiwan

来源：

INTERNATIONAL CONFERENCE ON ENGINEERING AND BUSINESS MANAGEMENT (EBM2011), VOLS 1-6 | 2011年

关键词：

green marketing; innovation management; crisis management;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper focused on building the crisis prevention model for the innovation development of green marketing. Firstly, we reviewed literatures on the green consumption, green supply chain, marketing cost, customer development and customer loyalty. Secondly, we developed the expert questionnaire in five perspectives twenty-two items to detect the crisis factors and analyzed the crisis factors by Analysis Hierarchy Process (AHP). Furthermore, to build the crisis prevention model through analyzing the implication of the result of factors analysis. Finally, we developed the crisis management strategy of green consumption.

引用

页码：1608 / +

页数：2

共 11 条

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