Understanding social influence on mobile social networking sites: A social support perspective

被引：23
|
作者：
Zhou, Tao [1 ]
机构：
[1] Hangzhou Dianzi Univ, Sch Management, Hangzhou 310018, Zhejiang, Peoples R China
来源：
INFORMATION DEVELOPMENT | 2019年 / 35卷 / 02期
基金：
中国国家自然科学基金;
关键词：
social influence; social support; social networking sites; informational support; emotional support; VIRTUAL COMMUNITIES; INTENTION; COMMERCE; ONLINE; USERS; CONTINUANCE; ADOPTION; MODEL; BEHAVIOR; SENSE;
D O I：
10.1177/0266666917738042
中图分类号：
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号：
1205 ; 120501 ;
摘要：
Due to the social networking relationship, users' continuance of social networking sites (SNS) may receive social influence from their peers and referents. This research identified the effect of social support on social influence in mobile SNS. Social support consists of both informational support and emotional support. Social influence is reflected by three factors: subjective norm, social identity and group norm. The results suggested that social support has a significant effect on social influence. The results imply that service providers need to build a supportive climate in order to facilitate social influence and users' continuance usage.
引用
收藏
页码：220 / 229
页数：10
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