Customer's perceived service quality of Internet retailing

被引：0
|
作者：
Ye, NY [1 ]
Jia, JM [1 ]
机构：
[1] SW Jiaotong Univ, Sch Econ & Management, Chengdu 610031, Peoples R China
来源：
2005 International Conference on Services Systems and Services Management, Vols 1 and 2, Proceedings | 2005年
关键词：
service quality; Internet retailing; customer;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The study has investigated the consumer's perceived e-retailing service quality in the Internet context. The results of the study reveal that consumer's perceptions of online retailing service quality have eight dimensions: reliability, convenience, diversity, availability, responsiveness, empathy, post-service, and security. Researchers and online marketers may develop better understanding their customers, marketing strategies, and e-store architects to attract potential consumers adopt the online retailing services and retention current customers.
引用
收藏
页码：514 / 519
页数：6
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