Image of 10 prioritized tourism destinations and its influence on eWOM among tourism students

Generation Z grow up in the internet era and many use social media as a medium of communication. Much of their perception of the world is affected by information and visual forms in the internet, through which they also share their perceptions. This paper examines the influence of image of 10 new prioritized destinations in Indonesia on electronic Word of Mouth (eWOM) among Tourism students in communicating the destinations. Data from 101 Tourism students were obtained using a Google form, which was distributed through WhatsApp groups. Finding of the study shows there is an influence of destination image on eWOM despite the low percentage of influence. This suggests there were other factors aside from destination image indicators that affected the low percentage, which provides opportunities for further studies.