Web-based consumer research surveys: An essential addition to the undergraduate marketing curriculum

被引：0
|
作者：
Baim, SA [1 ]
机构：
[1] Miami Univ, Middletown, OH 45042 USA
来源：
INFORMATION TECHNOLOGY AND ORGANIZATIONS: TRENDS, ISSUES, CHALLENGES AND SOLUTIONS, VOLS 1 AND 2 | 2003年
关键词：
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
This paper provides an overview of the emerging trend of using electronic or Web-based surveys to provide marketing research data. Constraints facing researchers who elect to employ these newer techniques are presented as a preamble for designing an approach to properly introduce electronic surveys into the research tool section of an undergraduate marketing class. Suggested uses beyond a traditional marketing curriculum are noted.
引用
收藏
页码：1010 / 1011
页数：2
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