Empowering Chinese College Students to Prevent Sexual Assault in Post-MeToo Era: An Empirical Study of the Bystander Intervention Approach

MeToo movement unveiled the high prevalence of sexual assault in Chinese colleges. To create a safer environment, many Chinese universities require students to engage in bystander intervention sessions, which encourages students to assess, identify, and interrupt the harmful situation. Drawing upon health belief model and theory of planned behavior, this study tests the effects of bystander intervention programs, exposure to news reports on MeToo movement, and institutional responses to sexual violence events on bystander intervention intention and behaviors. The results of an online survey (N = 814) indicated that bystander intervention programs were effective in changing attendees' perceived benefits, subjective norms, and bystander self-efficacy, which, in turn, led to increased bystander intervention intention and actual behaviors. Moreover, exposure to MeToo movement reports and institutional responses to sexual assault events were significant predictors of bystander intervention intention and behaviors via the mediation of perceived benefits, perceived costs, and subjective norms. The results provide valuable implications for developing effective bystander intervention programs in Chinese college communities.