Research on evaluation of group-buying website based on FAHP

被引：1
|
作者：
Chen, Shouming [1 ]
Li, Ru [1 ]
机构：
[1] Tongji Univ, Sch Econ & Management, Shanghai 200092, Peoples R China
来源：
ADVANCED RESEARCH ON INDUSTRY, INFORMATION SYSTEMS AND MATERIAL ENGINEERING, PTS 1-7 | 2011年 / 204-210卷
关键词：
group-buying; website evaluation; FAHP; e-commerce;
D O I：
10.4028/www.scientific.net/AMR.204-210.1588
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
The group-buying online, a boom of e-commerce phenomenon, expands rapidly in China. Hence, the evaluation of group-buying website is essential for CEO to improve their website performance and for consumers to select the platform to purchase. However, the evaluation of group-buying website is a multiple-criteria decision making (MCDM) problem that is not easy to determine. For this reason, we propose analytical hierarchy process based approaches Fuzzy AHP, to evaluate the group-buying websites. In addition, a case study is presented to demonstrate how the approach can help in solving such problems in practice.
引用
收藏
页码：1588 / 1593
页数：6
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