Study on the Evolution of the Milk Market in Romania

The last decade has been marked by a considerable increase in demand for dairy products on the Romanian market due to the modernization and development of the agricultural sector. In the context of increasing the competitiveness of domestic producers towards foreign ones, it is necessary to analyse the evolution of the milk market and to perform an X-ray of the current situation in Romania, concreted by a SWOT analysis based on the indicators of performance of the milk chain. This article aims to determine weaknesses, to identify ways and possibilities of expanding the Romanian milk market in terms of both production and income, using data provided by National Institute of Statistics and TRADE MAP and to offer a complete picture of the Romanian milk market potential.