Click fraud

被引:17
|
作者
Jansen, Bernard J. [1 ]
机构
[1] Penn State Univ, Coll Informat Sci & Technol, University Pk, PA 16802 USA
关键词
Click fraud; Sponsored search; Web technologies;
D O I
10.1109/MC.2007.232
中图分类号
TP3 [计算技术、计算机技术];
学科分类号
0812 ;
摘要
Unchecked, click fraud could undermine the sponsored search business model.
引用
收藏
页码:85 / 86
页数:2
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