REVENUE GENERATION INDEXES USED IN THE LODGING INDUSTRY

Revenue management in lodging industry presents a series of particularities. Many studies were written in order to understand the technological supports used by hotels as well as the strategies of controlling room inventory allocation at the right time, at the correct price. Settling the right time means bringing the best value to both producers and consumers. In practice, revenue management means settling the prices according to the estimated level of demand so that the price sensitive customers to buy at "the correct price" and the price insensitive customers to buy whenever they want.