The Dynamics of eWOM and Business Outcomes: An Empirical Investigation of the Impact of Social Media on Box Office Revenue

被引：2
|
作者：
Kim, Kacy K. [1 ]
Yoon, Sukki [2 ]
机构：
[1] Elon Univ, Elon, NC USA
[2] Bryant Univ, Smithfield, RI USA
来源：
CELEBRATING AMERICA'S PASTIMES: BASEBALL, HOT DOGS, APPLE PIE AND MARKETING? | 2016年
关键词：
D O I：
10.1007/978-3-319-26647-3_89
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：441 / 441
页数：1
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