PROCESINF: Information offer for audiovisual documentation on local television

The design of information offers focused on the user favors their satisfaction. It was identified that in the local television channels an incorrect treatment of the audiovisual documentation is made, mainly due to the lack of specialized personnel. The objectives of the study were: 1) to diagnose the information needs of professionals who work in Cubans locals television, as a way to design an information offer that allows an adequate treatment of audiovisual documentation and 2) design an information offer that facilitates the processing of audiovisual documentation in Cubans locals television. The characteristics of the potential users were identified for the design of the information offer called Procesinf. The offer has as a product a procedure manual supported by a user training service. Procesinf is designed with the purpose of carrying out an adequate treatment of audiovisual documentation in Cubans locals television. The offer and the visual identity of the same was evaluated by means of a heuristic test.