DIGITAL TOURIST COMMUNICATION FROM LOCAL TO GLOBAL: NA EVALUATION OF OFFICIAL TOURISM WEBSITES

Technology has been increasing over time, taking information around the world, allied to it, tourism, is growing with all this developments in technology, turning it more easily to people who has an access a computer. But it is remarkable that many website has difficulties to present useful informations for the travelers who want to do the entire trip by themselves without surprises or problems. In this context, this present study aims for a comparative analysis about the efficiency of the three official tourism websites selected, Cidade Sao Paulo, which talks about the Sao Paulo city, Paraturismo, which talks about the Para state and Germany Travel that talks about the whole country of Germany, using for a valuation queries the technical, digital interactions and tourism resources that the websites offer. The path of methodology to start the investigation, in an analytical character, gained as of quali-quantitative approach, with field studies bibliographical and documentations researches. Those last one has a technical evaluation from an analytical board created based on studies by Ladeiro (2012) and Tomikawa (2009). Joined at this board are comments and print screens as tools for this data collection. The data made possible to understand, to local to global, the deficiencies on those official tourism sites, the Para Turismo website has been the poorest assessment. On this study reporting the qualities and the deficiencies on those pages, that brings new ideas to improve these websites.