MODELING USE CONTINUANCE BEHAVIOR IN MICROBLOGGING SERVICES: THE CASE OF TWITTER

被引：1

作者：

Barnes, Stuart J. ^{[1
]}

Boehringer, Martin ^{[2
]}

机构：

[1] Univ E Anglia, Norwich NR9 4DE, Norfolk, England

[2] Tech Univ Chemnitz, D-09107 Chemnitz, Germany

来源：

JOURNAL OF COMPUTER INFORMATION SYSTEMS | 2011年 / 51卷 / 04期

关键词：

microblogging; microblogs; continuance; critical mass; habit; Twitter; PERCEIVED CRITICAL MASS; INFORMATION-TECHNOLOGY; POWER; ADOPTION; HABIT;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

The most popular microblogging service, Twitter, has established a large user base, in spite of numerous criticisms. This study aims to examine why this is the case. In particular, the study develops a model of microblogging use continuance based on theories of continuance, habit and critical mass. The model is then tested via a Web survey of Twitter users and PLS path modeling. The results suggest that continued use intention is strongly determined by perceived usefulness, satisfaction and habit (R-2=0.454). The paper rounds off with conclusions and implications for future research and practice in this very new area of inquiry.

引用

页码：1 / 10

页数：10

共 50 条

[1] Introduction to the Special Section on Twitter and Microblogging Services
King, Irwin
Nejdl, Wolfgang
ACM TRANSACTIONS ON INTELLIGENT SYSTEMS AND TECHNOLOGY, 2013, 4 (01)
[2] Effects of interactivity on continuance intention of government microblogging services: an implication on mobile social media
Li, Yixiao
Wang, Houcai
Zeng, Xianwu
Yang, Shuiqing
Wei, June
INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, 2020, 18 (04) : 420 - 442
[3] Recent Shifts in Microblogging Behavior on Twitter at Digestive Disease Week
Chiang, Austin L.
Alakbarli, Javid
Chan, Walter W.
GASTROENTEROLOGY, 2016, 150 (04) : S845 - S845
[4] Microblogging in Open Source Software Development: The Case of Drupal and Twitter
Wang, Xiaofeng
Kuzmickaja, Ilona
Stol, Klaas-Jan
Abrahamsson, Pekka
Fitzgerald, Brian
IEEE SOFTWARE, 2014, 31 (04) : 72 - 80
[5] Microblogging, Constituency Service and Impression Management: UK MPs and the Use of Twitter
Jackson, Nigel
Lilleker, Darren
JOURNAL OF LEGISLATIVE STUDIES, 2011, 17 (01): : 86 - 105
[6] Modeling of the forwarding behavior in microblogging with adaptive interest
Center for Intelligent and Networked Systems, Department of Automation, Tsinghua University, Beijing
100084, China
不详
100084, China
Qinghua Daxue Xuebao, 11 (1163-1170):
[7] UNDERSTANDING CONTINUANCE USE IN SOCIAL NETWORKING SERVICES
Yoon, Cheolho
Rolland, Erik
JOURNAL OF COMPUTER INFORMATION SYSTEMS, 2015, 55 (02) : 1 - 8
[8] Modeling Twitter Acceptance and Use under the Risk of Antisocial Behavior
AlMuhanna, Nora
Hall, Wendy
Millard, David E.
PROCEEDINGS OF THE 2016 ACM WEB SCIENCE CONFERENCE (WEBSCI'16), 2016, : 312 - 314
[9] Understanding the Continuance Intention to Use Chatbot Services
Kim, Jeeyeon
Li, Yiling
Choi, Jeonghye
ASIA MARKETING JOURNAL, 2023, 25 (03) : 99 - 110
[10] Is Privacy possible without Anonymity? The case for microblogging services
Papadopoulos, Panagiotis
Papadogiannakis, Antonis
Polychronakis, Michalis
Markatos, Evangelos P.
PROCEEDINGS OF THE 12TH EUROPEAN WORKSHOP ON SYSTEMS SECURITY (EUROSEC 2019), 2019,

← 1 2 3 4 5 →