Exposure to Sexist Humor and Rape Proclivity: The Moderator Effect of Aversiveness Ratings

The aim of this study is to explore the effect of exposure to sexist humor about women on men's self-reported rape proclivity. Earlier studies have shown that exposure to this type of humor increases rape proclivity and that funniness responses to jokes are a key element to consider. However, the role of aversiveness responses has not been studied. In a between-group design, 109 male university students are randomly exposed to sexist or nonsexist jokes. Participants are asked to rate the jokes according to their degree of funniness and aversiveness. Participants' levels of hostile and benevolent sexism were also measured. Results about the relationship between sexist attitudes and sexist humor and the relationship between sexist attitudes and rape proclivity are consistent with those of earlier studies. However, exposure to sexist humor affects rape proclivity only when aversiveness shown to this type of humor is low. The results are discussed in the light of the prejudiced norm theory.