The "Story" Behind the Publication of Mental Accounting at Marketing Science

被引：0
|
作者：
Sen, Subrata [1 ]
机构：
[1] Yale Sch Management, New Haven, CT 06520 USA
来源：
MARKETING SCIENCE | 2017年 / 36卷 / 06期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：814 / 814
页数：1
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