The role of brand/cause fit in the effectiveness of cause-related marketing campaigns

被引：0
|
作者：
Pracejus, JW [1 ]
Olsen, GD [1 ]
机构：
[1] Univ Alberta, Edmonton, AB T6G 2M7, Canada
来源：
ADVANCES IN CONSUMER RESEARCH, VOL 30 | 2003年 / 30卷
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D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：381 / 381
页数：1
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