Employees' Perception of CSR in a Specific Post-Socialist Context: The Case of Serbia

Perception of Corporate Social Responsibility (CSR) forms relating to perception of company performance was analysed for Serbia. Questionnaire-based research was conducted with employees from public, private and multinational companies. Employees' age was indicator of socialist experience. Different perception of CSR forms from those in Carrot's pyramid was observed, as well as between endogenous CSR forms of the socialist period and exogenous from the open market economies. Results indicate economic and legal forms are perceived more expressed, regardless of companies' management, than ethical and discretional. Endogenous ethical CSR are perceived less expressed than exogenous. Unexpectedly, socialist experience did not significantly influence perception, regardless of companies' management and CSR forms.