An Analysis of User Technology Acceptance Process in Social Networking Service

被引:0
|
作者
Hiramatsu, Ayako [1 ]
机构
[1] Osaka Sangyo Univ, Dept Informat Syst Engn, Osaka, Japan
关键词
Technology acceptance model; Social networking service; Structural equation modeling; User behavior; FACEBOOK;
D O I
10.1109/IIAI-AAI.2016.165
中图分类号
TP39 [计算机的应用];
学科分类号
081203 ; 0835 ;
摘要
This paper is a survey report about how users accept new social networking services (SNS). Questionnaires based on Technology Acceptance Model (TAM) with some extended factors were given to students for three years. With these questionnaire results, the changes of users' intention to use SNS are described, influences between factors in TAM are compared by structural equation modeling (SEM).
引用
收藏
页码:1136 / 1139
页数:4
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