INFORMATION TECHNOLOGY USABILITY IN DESTINATION MANAGEMENT OF PIENINY

The contribution is focused on ICT tools and their usability in the destination management. It contents analysis of the current state in the selected destination. Tourism like regional policy instruments may serve to regulate and optimize development of the region. Information related to the different areas of tourism, are increasingly electronic. Newly generated terms such as e-tourism, e-commerce and e-logistics together are oriented to use the available ICT, streamlining information flow, and thus the organizing, planning and management processes of the destination in order to maintain not only a satisfied but also faithful customers and achieving optimum cost.