Marketing of Professional Counselors: A Q-Sort Study of Best Practices

被引：4

作者：

Sheperis, Donna S. ^{[1
]}

Korani, Komal ^{[2
]}

Milan-Nichols, Marsha ^{[3
]}

Sheperis, Carl J. ^{[4
,5
]}

机构：

[1] Palo Alto Univ, Dept Counseling, Los Altos Campus,5150 El Camino Real, Los Altos, CA 94022 USA

[2] Lamar Univ, Dept Counseling & Special Populat, Beaumont, TX 77710 USA

[3] Lindsey Wilson Coll, Counselor Educ Program, Columbia, KY USA

[4] Univ Phoenix, Coll Social Sci, Phoenix, AZ USA

[5] Natl Board Certified Counselors, Greensboro, NC USA

来源：

JOURNAL OF COUNSELING AND DEVELOPMENT | 2019年 / 97卷 / 01期

关键词：

marketing; licensure; certification; credential; Q sort; PSYCHOLOGICAL TREATMENTS; MENTAL-HEALTH; STANDARDS; SESSION;

D O I：

10.1002/jcad.12232

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

This quantitative Q-sort research was designed to evaluate representations of counselor qualifications and to determine which configurations account for the variance in consumer preference and selection. The sample consisted of 161 graduate and undergraduate students in a regional university in Texas. An iterative inverse factor analysis produced 3 distinct factors that accounted for 65.85% of the variance in the data, explaining a majority of the differences in how consumers perceive counselor credentials.

引用

页码：25 / 32

页数：8

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