Product line design

被引：11
|
作者：
Anderson, Simon P. [1 ]
Celik, Levent [2 ,3 ]
机构：
[1] Univ Virginia, Dept Econ, Charlottesville, VA 22904 USA
[2] Natl Res Univ, Higher Sch Econ, Moscow 101000, Russia
[3] CERGE EI, Prague, Czech Republic
来源：
JOURNAL OF ECONOMIC THEORY | 2015年 / 157卷
基金：
美国国家科学基金会;
关键词：
Product line design; Product differentiation; Second-degree price discrimination; Product line pricing; Cournot multi-product competition; PRICE-DISCRIMINATION; MONOPOLY; QUALITY;
D O I：
10.1016/j.jet.2015.01.014
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
We characterize the product line choice and pricing of a monopolist from the upper envelope of net marginal revenue curves to the individual product demand functions. The equilibrium product line constitutes those varieties yielding the highest upper envelope. In a generalized vertical differentiation framework, the equilibrium line is exactly the same as the first-best socially optimal line. These upper envelope and first-best optimal line findings extend to symmetric Cournot oligopoly. (C) 2015 Elsevier Inc. All rights reserved.
引用
收藏
页码：517 / 526
页数：10
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