The anatomy of 'fake news': Studying false messages as digital objects

Public concern about 'fake news' skyrocketed following the 2016 US presidential election and the Brexit referendum, and has only intensified since then. A burgeoning body of research on the topic is emerging, and conceptual clarity is vital for this research to converge into a cumulative body of knowledge; the purpose of this article is to underline and address some of the conceptual clutter and ambiguities around the concept of fake news and situate it within its social context. To do so, we first discuss the problems with current terminology and conceptualisation, and then draw on recent developments on the ontology of digital objects and their attributes to shift the focus from fake news to false messages, a type of syntactic digital objects comprised of content and structure and characterised by attributes of editability, openness, interactivity, and distributedness. Then we expand this concept further by placing it within a network of actors and digital objects. Our analysis uncovers several areas of research that have been overlooked in the study of fake news.