Consumer Heterogeneity, Network Structure and Innovation Diffusion over the Product Life Cycle

被引：0

作者：

Zhao Liangjie ^{[1
]}

Chen Zhong ^{[2
]}

机构：

[1] Southwest Univ Nationalities, Coll Management, Chengdu 610041, Sichuan, Peoples R China

[2] Shanghai Jiao Tong Univ, Antai Coll Econ & Management, Shanghai 200052, Peoples R China

来源：

PROCEEDINGS OF 2010 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING | 2010年

基金：

中国国家自然科学基金;

关键词：

innovation diffusion; social network; product life cycle; local network effects; micro diffusion model; TELECOMMUNICATION SERVICES;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

By considering the local network effects of innovation, this paper uses an agent-based model to study the joint effects of consumer heterogeneity and network structure on innovation diffusion over the product life cycle (PLC). The simulation results show that the characteristics of Triadic Closure in adopters' decision pattern don't influence the diffusion speed at early stage. The high heterogeneity of customers' preference causes an early take-off of innovation diffusion. Meanwhile, the influence of those two factors above on the diffusion speed of innovation at middle and late stage exhibit different patterns due to the different structures of social network.

引用

页码：146 / +

页数：2

共 50 条

[1] The impact of consumer heterogeneity in the product life cycle on the diffusion patterns of user reviews and sales
Lin, Yuhsiang
Jen, Lichung
[J]. JOURNAL OF RETAILING AND CONSUMER SERVICES, 2024, 76
[2] Entry, exit, growth, and innovation over the product life cycle
Klepper, S
[J]. AMERICAN ECONOMIC REVIEW, 1996, 86 (03): : 562 - 583
[3] Urban hierarchy and spatial diffusion over the innovation life cycle
Bokanyi, Eszter
Novak, Martin
Jakobi, Akos
Lengyel, Balazs
[J]. ROYAL SOCIETY OPEN SCIENCE, 2022, 9 (05):
[4] Demand modeling of stochastic product diffusion over the life cycle
Qin, Ruwen
Nembhard, David A.
[J]. INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS, 2012, 137 (02) : 201 - 210
[5] Price elasticity dynamics over the product life cycle: A study of consumer durables
Parker P.M.
Neelamegham R.
[J]. Marketing Letters, 1997, 8 (2) : 205 - 216
[6] Product life cycle: Consumer market research
Weinstein, H
[J]. FOOD PRODUCT DEVELOPMENT BASED ON EXPERIENCE, 2002, : 51 - 58
[7] Smart Innovation Management in Product Life Cycle
Waris, Mohammad Maqbool
Sanin, Cesar
Szczerbicki, Edward
[J]. INFORMATION SYSTEMS ARCHITECTURE AND TECHNOLOGY, ISAT 2015, PT I, 2016, 429 : 183 - 192
[8] The Effects of Product Consistency and Consumer Resistance to Innovation on Green Product Diffusion in China
Chang, Yu
Zhang, Tao
[J]. SUSTAINABILITY, 2019, 11 (09)
[9] MODELING THE PRODUCT LIFE-CYCLE FOR CONSUMER DURABLES
HARRELL, SG
TAYLOR, ED
[J]. JOURNAL OF MARKETING, 1981, 45 (04): : 68 - 75
[10] Product life-cycle management in Consumer Healthcare
Jones, S. F.
[J]. JOURNAL OF PHARMACY AND PHARMACOLOGY, 2004, 56 : S105 - S105

← 1 2 3 4 5 →