Problems and Countermeasures in the Development of Rural Tourism in Xi'an

Ural tourism is such a kind of tourist activity that exploit tourism products based on agriculture and rural area unique tourist attractions in order to attract tourists to go sightseeing, go vacationing, investigate study, participate and experience under background of all kinds of villages. It regards rural scenery, country life and rural folklore culture as tourist attractions. In recent years tourist industry in Xi'an develops rapidly. Do not visit Xi'an, not really been to China. However rural tourism does not develop perfectly in Xi'an and leave much to be desired compared with Beijing, Chengdu, Guizhou and so on those grow maturely. The key to develop rural tourism permanently and well is to insist on the principles of diversity, integrity, authenticity, rurality. Integrity and authenticity are prerequisite and they're basis of sustainable development of rural tourism in Xi'an. Diversity and rurality are critical factors deciding attraction of rural tourism.