IDIOSTYLE & REALIZATION OF "WAR" CONCEPT IN W. CHURCHILL'S SELECTED SPEECHES

The interest in the legacy of politicians of different epochs is largely determined by the importance to analyze deep text producing dominants and text constants, which highlight the specific features of the discourse inherent in certain political regimes, historical periods and a particular world order. Studying the past teaches the present not to repeat its mistakes in the future. The article gives an insight into the most frequent linguistic features and systematizes the dominants and specific characteristics of W. Churchill's speeches within the axial model. The material of the study is two well-known speeches delivered by Winston Churchill in 1940 and 1949. The main research method is semantic, cognitive and rhetorical analysis of the text. The article explores the content of the "war" concept, which is considered on the basis of the "field model" and English-English dictionaries definitions, as well as describes its core and periphery. The detailed analysis shows that W. Churchill made an active use of rhetoric tropes and figures of speech, especially metaphors. W. Churchill clearly demonstrated the features of an elitist language personality as, along with being proficient in codified language, ethical, communicative- pragmatic and rhetorical norms of a standard language, he skillfully and creatively used the devices of functional styles, speech genres, and special techniques of oral and written forms of speech. (C) 2020 Published by European Publisher.