New roles of social media in the marketplace call for new strategic approaches in marketing

被引：0
|
作者：
Fresneda, Jorge E. [1 ]
Chandrashekaran, Rajesh [2 ]
机构：
[1] New Jersey Inst Technol, Martin Tuchman Sch Management, Newark, NJ 07102 USA
[2] Fairleigh Dickinson Univ, Silberman Coll Business, Teaneck, NJ USA
来源：
SOUTH ASIAN JOURNAL OF BUSINESS STUDIES | 2021年 / 10卷 / 03期
关键词：
D O I：
10.1108/SAJBS-09-2021-422
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：273 / 277
页数：5
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