Willingness to pay for travel insurance as a risk reduction behavior: health-related risk perception after the outbreak of COVID-19

被引：9
|
作者：
Choe, Yeongbae [1 ]
Kim, Hyesun [2 ]
Choi, Youngjoon [3 ]
机构：
[1] Gachon Univ, Coll Social Sci, Dept Tourism Management, 1342 Seongnamdaero, Seongnam Si 13120, Gyeonggi Do, South Korea
[2] Woosong Univ, Dept Hotel & Tourism Management, 171 Dongdaejeon Ro, Daejeon 34606, South Korea
[3] Ewha Womans Univ, Coll Sci & Ind Convergence, Dept Int Off Adm, 52 Ewhayeodae Gil, Seoul 52, South Korea
来源：
SERVICE BUSINESS | 2022年 / 16卷 / 03期
关键词：
Risk perception; Travel insurance; COVID-19; Risk reduction behavior; Willingness to pay; DESTINATION IMAGE; TOURISM; INTENTION; IMPACT; MODEL;
D O I：
10.1007/s11628-022-00479-8
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study aims to identify the effects of health-related risk perception and sociodemographic characteristics on the willingness to pay (WTP) for travel insurance as a risk reduction behavior following the outbreak of COVID-19. Through the application of a double-bounded dichotomous choice contingent valuation method, this study found several determinants for travel insurance price (i.e., risk perception toward traveling, perception about the influence of COVID-19, past travel insurance purchase experience, age, and education). The mean WTP was estimated to be approximately KRW 11,700 (USD 10.23). Several theoretical and managerial implications regarding risk perception and travel insurance are discussed.
引用
收藏
页码：445 / 467
页数：23
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