Study of Industrial Cluster and Competitiveness Promotion of Cultural Industry

With the development of economic globalization, production and circulation of cultural goods and services are becoming increasingly international and the cultural industry has become an important part of the global economic and social development. From the point of view of the overall situation of international competition, continuously upgrade the competitiveness of cultural industries to cultivate "soft power" of countries and regions, and thus enhance the competitiveness of countries and regions, it has become an important strategy for the world to enhance their international competitiveness. This article explores the concept of competitiveness of cultural industries, content and theoretical sources, and East China provinces and one city in the cultural industry as an example, analyzed the current situation and development trend of China's cultural industry competitiveness, and proposed cultural industry competitiveness strategy.