Study on Information Technology Adoption in Rural Areas Based on Network Externality

被引：2
|
作者：
Cen Lei
Zhang Fengling
机构：
来源：
ADVANCES IN FUNCTIONAL MANUFACTURING TECHNOLOGIES | 2010年 / 33卷
关键词：
rural information; information technology adoption; network externality; USER ACCEPTANCE;
D O I：
10.4028/www.scientific.net/AMM.33.509
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
This paper analyzes the current status of rural information in Chinese, and analyzes the influencing factors on the effect of information technology applied in the rural areas from a technology adoption point of view. Then using the integration theory of technology adoption model and network externality theory, it increases the factors of network externality and cost to construct a model of user behavior model of information technology in rural areas. Finally, it proves the validity of model factors by empirical research to provide theory for the further development of information technology in rural areas.
引用
收藏
页码：509 / 512
页数：4
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