Marketing: Broadening the horizons

被引：0

作者：

Shapiro, Stanley J. ^{[1
]}

机构：

[1] Simon Fraser Univ, Salt Spring Island, BC, Canada

来源：

关键词：

business schools; relationship marketing; entrepreneurialism; business-to-business marketing;

D O I：

10.1108/03090560810841005

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：255 / 257

页数：3

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