THE EFFECT OF EMOTIONAL INTELLIGENCE ON MATERIALISM AND COMPULSIVE BUYING

Drawing on the escape theory, we propose that emotional intelligence is negatively linked to materialism and compulsive buying. Our research demonstrates that the ability to manage ones emotions is associated with lower levels of materialism and compulsive buying. We also show that materialism functions as the mechanism underlying the emotional intelligence - compulsive buying relationship. Similarly, the ability to understand ones emotions was found to be negatively related to compulsive buying. Contrary to expectations, the path between the understanding of ones emotions and materialism was found to be non-significant, suggesting that the link between emotional intelligence and materialism might not always be direct. As expected, materialism was positively linked to compulsive buying. Our research contributes to the relevant literature with a new antecedent of materialism, namely emotional intelligence.