When failing feels good-Relative prototypicality for a high-status group can counteract ego-threat after individual failure

Two studies demonstrate that members of high-status groups (i.e., men and students of business administration) but not members of low-status groups (i.e., women and education students) react with an increase in state self-esteem after an alleged poor performance on a fictitious intelligence test. This Failure-as-an-Asset (FA) effect is only observed when the high-status ingroup (i.e., men) is outperformed by a low-status outgroup (i.e., women). In this case, a poor performance will lead to a strong identification with the ingroup due to high ingroup prototypicality. As predicted, the effects of experiencing success or failure on self-esteem were mediated by identification with the ingroup. (c) 2009 Elsevier Inc. All rights reserved.