Study on the Development and Design of Souvenirs in "Tea Culture Theme Tourism"

China owns five thousands' years of history that leaves us countless cultural treasures, and tea culture is one of them. The history of drinking tea can dates back to Qin and Han Dynasties. For thousands of years, Chinese tea culture contents have been enriched, which combine with Buddhism, Confucianism, Taoism and other cultures, and ultimately have formed tea culture that all the Chinese people are familiar with. In China, almost all people drink tea. With the improvement of Chinese economy and the pursuit of culture and art, the tea culture theme tour has become more and more. It is very common for travelers to purchase the souvenirs in the tourist resorts. However, there are many problems of the development and design of souvenirs in the tea culture tourist resorts. Therefore, the thesis begins with the souvenirs connotation, analyzes the problems of souvenirs and fmds out the strategies of the design and development of souvenirs.