A Comparative Investigation of Franchisee and Non-Franchisee Entrepreneurs' Views on Franchising System in Turkey

Franchising system has brought an important and intellectual property guide by leveraging several stages of development for products and service companies as an international business strategy. The main purpose of our study is to compare franchisee and non-franchisee firms' views on franchising system in Turkey. In order to do this, six main factors have been determined for comparison, which follows as motivation for choosing a franchise, evaluation of franchisor support, perceptions of franchisor's brand name, the quality of relationship between the franchisor and the franchisee, franchisee's job satisfaction and franchisee's commitment. 153 franchisee and 186 non-franchisee entrepreneurs have participated to the research and face to face survey method has been conducted and results were analyzed by using Independent Sample T-Test analysis via SPSS. The obtained findings indicate significant differences and similarities for different questions between franchisee and non- franchisee entrepreneurs.