The Effect of Intellectual Leadership on Mass Customization: Moderated Mediation Effect of Customer Market Knowledge

被引：1
|
作者：
Kang, Mingu [1 ]
Kang, Taewon [2 ]
Wang, Xiaozhen [3 ]
机构：
[1] Zhejiang Univ, Sch Management, Hangzhou 310058, Peoples R China
[2] Kunsan Natl Univ, Dept Supply Chain & Logist, Coll Social Sci, Gunsan 54150, South Korea
[3] Zhejiang Univ Sci & Technol, Sch Innovat & Entrepreneurship, Hangzhou 310023, Peoples R China
来源：
IEEE ACCESS | 2021年 / 9卷
关键词：
Mass customization; Leadership; Technological innovation; Companies; Costs; Task analysis; Mediation; Anticipation of new technologies; customer market knowledge; intellectual leadership; mass customization; CAPABILITY DIRECT; MANAGEMENT; INNOVATION; ANTECEDENTS; IMPACT; PERFORMANCE; TECHNOLOGIES; INTEGRATION;
D O I：
10.1109/ACCESS.2021.3134720
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
This study examines the relationship between intellectual leadership, the anticipation of new technologies, and mass customization. According to the knowledge management perspective, we explain how intellectual leadership influences mass customization via anticipation of new technologies. In addition, this study investigates the moderating role of customer market knowledge in this relationship. Our results suggest that customer market knowledge strengthened the direct effect of intellectual leadership on anticipation of new technologies and the indirect effect of intellectual leadership on mass customization via anticipation of new technologies. Theoretical and managerial implications and directions for future research are discussed.
引用
收藏
页码：164589 / 164596
页数：8
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