Unraveling the Philosophical Foundations of Co-opetition Strategy

This article aims to understand how Eastern and Western philosophies shape the perspectives of scholars and practitioners in framing co-opetition (i.e., the coexistence of competition and cooperation) in distinctive manners and, in turn, how such distinctions shape the behavioral patterns of co-opetition. We disentangle the constructs of competition and cooperation and their coexistence as proposed by three Chinese schools of thought (i.e., Taoism, Confucianism, and Legalism) and three Western philosophers (i.e., Immanuel Kant, Georg W. F. Hegel, and Adam Smith). Based on this groundwork, we unveil four comparative philosophical logics used to address the essence of co-opetition (i.e., either/or, both/and, both/or, and either/and). In addition, we apply such East-meeting-West linkages to a typology of co-opetition strategies.