E-COMMERCE TRENDS ANALYZED BY THE CONSUMER, COMMUNICATION AND ASSOCIATED RISKS

Under the extremely unfavorable auspices imposed by the Covid 19 pandemic, classic offline trade or known as direct trade is quite severely affected, with almost all major economic operators creating platforms that also operate online. The international context is extremely favorable to the development of this type of trade, given that there are many institutions that try to provide the consumer with security for the purchase of safe products and services online. The paper studies the consumers responses by applying a questionnaire on how online commerce is perceived compared to traditional commerce, how communication helps in making trading decisions and highlights the major risks to which the consumer is exposed to. The research is carried out "under the umbrella" of the Romanian consumer protection institution, which is the civil force through which consumers' rights are protected by a permanent legislative framework adapted to the new requirements. The study's conclusions regarding the answers to the ten questions of the designed questionnaire are useful in finding legal solutions to those highlighted by consumer e-commerce trends.