AN AGENT-BASED SIMULATION MODEL FOR SUPPLY CHAIN COLLABORATIVE TECHNOLOGICAL INNOVATION DIFFUSION

Despite the wideness of the literature on technological innovation, the diffusion of the supply chain collaborative technology innovation has not still received much attention. This paper is an attempt to answer the question that how the supply chain collaborative technological innovations emerge and diffuse. An agent-based model of collaborative supply chain technological innovation including the supplier agents, manufacture agents and customer agents is established in this paper, and the simulation experiments are conducted in terms of two kinds of the competitive technology innovation diffusion process under four scenarios. The results show that the supply chain collaborative supply chain technological innovation diffusion is different from the traditional technology innovation diffusion, and the relationship between suppliers and manufacturers has important influence on diffusion speed and efficiency.