On Perfume Advertisement in Film Art during the Digital Age

被引：0
|
作者：
Kong, Rui [1 ,2 ]
机构：
[1] Tianjin Univ Commerce, Tianjin, Peoples R China
[2] Shih Chien Univ, PhD Program Class Creat Ind, Taipei, Taiwan
来源：
Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education | 2016年 / 64卷
关键词：
digital age; perfume advertisement; film art;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
With the development of the digital age, Advertisement from static to dynamic, from dominant to recessive, film as an effective means of advertising communication, it has its own unique artistry and aesthetics. Embed perfume advertisement into the film's plot, combine the visual experience, smell experience the emotional experience together, to achieve the communication effects silently.
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页码：873 / 875
页数：3
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