Model-Driven Development and Business Process Modeling Applied to Personal Productivity in the Consumer Mobile App Market

This paper discusses how the combination of model-driven development approaches and business process management (BPM) techniques and tools can be fruitfully applied to personal and social task management, in a consumer scenario where people are provided with user-friendly mobile applications that hide the complexity of modeling behind extremely simple interfaces and interaction paradigms. The main challenge addressed is related to finding the appropriate level of complexity to be exposed to the user, because the expressive power should be complete enough for describing basic processes but also simple enough to let people understand, accept and use them in their everyday life. This is then combined with social networking and content sharing capability. Once this simplification paradigm is devised, the findings can be transferred back to the business users too. The results of the work are implemented in a commercial mobile application called Fluxedo.