DIGITAL MARKETING IN DEVELOPING INTERACTIVE BUSINESS-TO-BUSINESS AND BUSINESS-TO-CONSUMER RELATIONSHIP WITHIN WOOD PRODUCTS MARKET

The key to quality marketing is attention - being where consumers are. Today, all consumer attention is focused on digital media. The goal of any successful business relationship is to create value with his product and/or service for the customer. According to previous research on consumer habits and desires, the decision-making process can be influenced at any time. The paper describes the motivation, behavior, and perception of consumers, and how to create and change consumer attitudes in certain social and cultural environments. The purchasing decision-making process gives space and time to bidders to better present themselves through digital activities with their ideas, it is only necessary to first research what the target consumer group expects. One of the ideas of digital marketing, to facilitate buying from the comfort of your own home is 3D space modeling that has various capabilities. It is shown how the interactive consumption affects the buyer and manufacturer, answering the question is it an easier way to buy and how the customers feel when they have the "control" over space they want to edit.