HOW MUCH DO PRODUCT DIFFERENTIATION, MARKETING INVESTMENTS AND BRAND EQUITY ACTUALLY AFFECT PRICE? AN EMPIRICAL STUDY IN THE CONSUMER MARKET

被引：0

作者：

St Davcik, Nebojsa ^{[1
]}

机构：

[1] Univ Inst Lisbon ISCTE IUL, ISCTE Business Sch, Lisbon, Portugal

来源：

LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING | 2016年

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暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：619 / 619

页数：1

共 10 条

[1] Impact of product differentiation, marketing investments and brand equity on pricing strategies A brand level investigation
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[J]. EUROPEAN JOURNAL OF MARKETING, 2015, 49 (5-6) : 760 - 781
[2] Do Product Characteristics Affect Customers' Participation in Virtual Brand Communities? An Empirical Study
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[7] How do innovation culture, marketing innovation and product innovation affect the market performance of small and medium-sized enterprises (SMEs)?
Aksoy, Hasan
[J]. TECHNOLOGY IN SOCIETY, 2017, 51 : 133 - 141
[8] How do companies' net zero efforts affect consumer product evaluation through reciprocity and trust? A study in Korea
Lee, Hyuck Jin
[J]. SUSTAINABLE PRODUCTION AND CONSUMPTION, 2023, 38 : 149 - 158
[9] Do Analyst Practices and Broker Resources Affect Target Price Accuracy? An Empirical Study on Sell Side Research in an Emerging Market
Sayed, Samie Ahmed
[J]. JOURNAL OF ASIAN FINANCE ECONOMICS AND BUSINESS, 2014, 1 (03): : 29 - 36
[10] HOW DOES A PRODUCT MARKETS TYPICAL PRICE-PROMOTION PATTERN AFFECT THE TIMING OF HOUSEHOLDS PURCHASES - AN EMPIRICAL-STUDY USING UPC SCANNER DATA
HELSEN, K
SCHMITTLEIN, DC
[J]. JOURNAL OF RETAILING, 1992, 68 (03) : 316 - 338

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