Innovative principle study and application of modern product design ideas

There were the problems that the innovation consciousness and the original innovation were not enough in the product design. To solve these problems and improve the innovation abilities of enterprise, the 7D design planning. (design idea, design environment, design objective, design content, design steps, design method and design quality assessment) were presented by Professor Wen Bang-chun. In this paper the design ideas and TRIZ theory were combined. The analysis method of technology system evolution laws, Altshuller conflict matrix and substance-filed model were used to study design ideas innovation. To show the relation analysis method application each example was given. The results showed that the product development was pushed by the design ideas innovation. The conflict and contradiction was the key of design ideas innovation. Design work should be finished under the guidance of scientific development viewpoints and self creation ideology. Design ideas clarified could overcome blindness, arbitrariness, one-sided, subject and not clear in product process.